A brand is not just about the logo, or the website. A brand exists in a person’s mind - it’s about perception. Every successful brand solves a specific problem.

If you’re looking to breathe new life into your business, a brand mascot could be just the trick.

Injecting some humour into your marketing strategy can be a sure-fire way to generate positive brand association. And with the current UK climate of worry and uncertainty, a dose of humour could have your business laughing all the way to the bank.

Love or hate TV adverts, viewers could be seeing a lot more of them soon.

Advertising can be a very powerful thing. But with great power comes great responsibility.

The shopping experience is very different today for customers than it was 10 years ago. Thanks to advances in technology, customers have become accustomed to receiving a streamlined and intuitive user experience with instant gratification.

Personalisation is about engaging individual people while reaching out to a large audience. To achieve this your business must understand consumers, their traits and behaviours, in order to identify actionable targeting segments for which different messages can be developed.

Discover how big brands are reaching new audiences by creating customised and personal video campaigns that tie into high-interest moments on YouTube.

New research from Worldplay reveals that 43% of UK millennial business leaders think starting a business is a better investment than going to university.

For female entrepreneurs starting out in business and looking to gain a crucial foothold in a highly competitive environment, the too often undervalued art of networking could be your new best friend.

If you’re a budding entrepreneur or SME, you’ll be used to hearing about the importance of social media as a platform for your business.

Serial entrepreneur Shaf Rasul shares his secrets for success in business.