The rise of the influencer has been one of the biggest sea-changes in marketing in the last few years, and with the advent of Artificial Intelligence, the opportunities are now virtually limitless.

To be successful, a brand must be memorable. It needs to be consistent and instantly recognisable, while also having the ability to move with the times and stay fresh.

As we head into a new year, here’s our top predicted marketing trends which we expect will take off in 2020.

PR Week today listed our Only Marketing boutique as one of 11 agencies to watch in 2020.

Shaf Rasul is an expert in setting up and selling tech and property companies. The self-made millionaire caught up with Only Marketing to share his top tips for building a successful brand.

It wouldn’t be Christmas without a festive song or TV advert. In fact, Christmas ads have become about as big a part of the season as Santa himself.

We’re all increasingly aware of the importance of being environmentally friendly. It’s very important that organisations also strive to be sustainable - making a conscious effort to reduce your carbon footprint will help save the planet, while increasing the appeal of your company and potentially boosting sales.

People these days are starting their Christmas shopping earlier than ever before. For marketers, it’s essential to be ahead of the game and well prepared for the busy festive season.

A brand is not just about the logo, or the website. A brand exists in a person’s mind - it’s about perception. Every successful brand solves a specific problem.

Injecting some humour into your marketing strategy can be a sure-fire way to generate positive brand association. And with the current UK climate of worry and uncertainty, a dose of humour could have your business laughing all the way to the bank.

Love or hate TV adverts, viewers could be seeing a lot more of them soon.

Advertising can be a very powerful thing. But with great power comes great responsibility.

The shopping experience is very different today for customers than it was 10 years ago. Thanks to advances in technology, customers have become accustomed to receiving a streamlined and intuitive user experience with instant gratification.

Personalisation is about engaging individual people while reaching out to a large audience. To achieve this your business must understand consumers, their traits and behaviours, in order to identify actionable targeting segments for which different messages can be developed.