Staying Ahead: Apple Ditches iTunes To Compete With Rival Streaming Services
In the digital age we are living in, the world is evolving at an alarming rate. For businesses, this means it’s vital to adjust to change or risk being left behind. So it came as no surprise when Apple announced that it would be killing off iTunes in a bid to keep up with stiff competition from rival streaming services.
iTunes launched back in 2001 as a revolutionary ‘digital jukebox’ which allowed users to easily manage their media and quickly buy songs online. The groundbreaking invention was available on iPhones, iPods and Macs for years, however, as streaming services like Spotify, Netflix and the company’s own Apple Music shot up in popularity, iTunes fell by the wayside.
Now, in a bid to keep up with industry competition, Apple will soon replace out-dated iTunes with three separate apps for music, TV and podcasts.
The move is a vital lesson for entrepreneurs and growing companies. It illustrates the importance of reviewing your services and ensuring that they are in line with consumer demand. At Only Marketing, our team of experts know that small adjustments can help propel a business to success. Shining a light on those changes will gain you recognition as an innovative enterprise and give you that competitive edge in the marketplace. As your business grows, stay focused and adjust in order to stay ahead of the game.
If you want to find new innovative ways to boost brand or product get in touch with Only Marketing today.