By Gordon Beattie

That’s the difference between direct mail and junk mail?

It depends on whether you’re the recipient or the sender.

Old joke and not a terribly funny one.

However, it’s extremely relevant because we all get inundated with irrelevant emails.

Before sending out your next promo, pull on the recipient’s shoes and ask yourself – would I read it or junk it?

If you’d junk it, change it!