By Gordon Beattie

The tipping point has been reached…

More than 50% of consumers no longer want to share their personal data with marketers.

If you don’t believe me, look at yourself…

When was the last time you shared your personal info with a marketer?

You’re almost certainly in the 55% who don’t want to be sold to.

What’s more, 90% of emotional conversations are no longer visible on social channels.

So how to you give the right message, to the right people, at the right time on the right channel?

You need to harness the power of unstructured data. Trouble is, there’s so much data out there, it’s impossible to exploit it without the assistance of artificial intelligence.

AI is about to transform marketing forever and I reckon Watson, IBM’s supercomputer, is streets ahead of the competition.

I asked Watson is analyse my personality by reviewing every one of my 2,800 tweets.

In seconds he came back with a 100% accurate summary of my personality. 

If you want to try out Watson’s amazing capabilities for yourself and play around with what he can do for free, visit