By Gordon Beattie

We all learn through trial and error.

It’s how we get better at everything in life, including marketing.

When it comes to communications and promotion, we should be experimenting all the time.

Some ideas will work, others will fail. It’s all part of the learning curve.

What are you trialling at the moment?

Shame on you if the answer is nothing.

Successful brands continually put new concepts to the test – join our ranks.