By Gordon Beattie

Snapchat is going flat out to reel in more advertising ahead of its IPO but will brands get the ROI they crave?

The short answer is no if they’re looking for sales and yes if brand awareness is what matters most.

Trouble is, a fifth of millennials detest Snapchat ads while a much bigger proportion simply ignore them.

Nonetheless, ad spend is going up and will continue to sprout as long as the platform’s popularity continues to swell.

Want to know what works on Snapchat?

Lifestyle content that makes them laugh, cry or think!