By Gordon Beattie

I was born in the day when fish and chips were served in a sheet of greaseproof and wrapped in newspaper.

You couldn’t help but get printing press ink on your fingers but, believe me, they tasted much better than today’s polystyrene-packaged suppers.

Of course, it’s where the saying “today’s news is tomorrow’s fish and chip wrapper” originated.

In other words, today’s headlines will soon be forgotten…just like today’s videos.

When it comes to video production, so many brand managers think they’re creating an Oscar-winner. They torture themselves over tiny details that no viewer will ever notice.

Videos are like fast food – we consume them today, we forget them tomorrow.