By Gordon Beattie

There are four ways for a company to boost profits.

  1. Cutting costs (probably the easiest option).
  2. Charging higher prices (can be risky).
  3. Winning more customers (can be tough).
  4. Getting existing customers to buy more frequently (probably easier than winning new customers).

Look at them in silos and each individual option will enhance our bottom line.

Blend them together and you’ll enjoy meteoric success that will transform your financials.