The rise of the influencer has been one of the biggest sea-changes in marketing in the last few years, and with the advent of Artificial Intelligence, the opportunities are now virtually limitless.
Previously, brands have had to rely on finding just the right person for a campaign or to be an ambassador and then working closely with them to ensure they are sending out the right messages.
Of course, there is always the possibility that an influencer will go off-message or worse, be embroiled in some kind of scandal, which can then reflect badly on any brand they have been the face of.
Now however, more and more companies are choosing to build their influencer from the ground up, creating their own character that they control every aspect of. With the right creatives behind them, these new virtual influencers can play any role and live any life that is required. The opportunities this presents for brands are endless.
We’ve already seen creations like Li’l Miquela release her own music while going through a carefully-scripted drama that kept her 1.6 million Instagram followers riveted. Small wonder she’s now a regular face in fashion magazines as well as fronting a wide range of luxury brands.
Only a short few years ago, the idea of social media influencers was in its infancy, a sign of how quickly the trend took hold of the public’s imagination. Now, with the concept evolving into a digital model, the progression from new idea to ubiquitous marketing phenomenon is happening even faster.
Here at Only Marketing, we understand the importance of linking the right influencer with the right company, and recognise that more and more, the need for that individual to be a living, breathing human is less and less important. What matters is the message you want to send, and how best to communicate it. Get in touch and we can help you find the perfect ambassador, virtual or not.