Video now accounts for 25% of digital marketing spend in the US – and Britain is not far behind.
Facebook is top of the pops for brands with YouTube in second place.
Video marketing is not a fad or a passing fashion and the amount brands invest in film will continue to grow year-on-year.
Companies will continue to invest more and more because video builds brands and drives sales – it’s as simple as that.
Over the past six months our clients investing in video marketing have quadrupled in number and we fully expect the trend to continue.
When it comes to video marketing, you need great films and an aggressive marketing strategy. There’s no point in producing great content if you don’t put a healthy marketing budget behind it.