By Gordon Beattie

The most effective marketing strategies are simple, not complicated.

They spell out:

  1. What success will look like
  2. What markets you will operate in
  3. How you are going to win
  4. What core competences you need to win
  5. What additional people, systems, resources and facilities are required to win

A strategy is choosing to do some things and not others and the very best strategies can be summed up in one sentence.

The Beattie Communications one line strategy is as simple as it gets – to win more business by reaching more people, more meaningfully and more efficiently.