By Gordon Beattie

Marketers are so obsessed with mobile and digital that we sometimes ignore the unfashionable tools of our trade…such as press releases.

News releases used to be a fame-builder for every major brand but they’ve dropped down the pecking order because tweets and social media updates bring immediate gratification.

While press releases have lost some of their glamour, they’ve retained all of their magic.

It’s why you shouldn’t shun them. They give you the best of all worlds – visibility in the print and broadcast media and talkability on social sites.

We recently produced a step-by-step guide to news releases, email  me and I’ll send you a free copy!