By Gordon Beattie

Does your brand make millions on Linkedin, Instagram and Facebook but zilch on Twitter?

If that’s the case, you’ve been doing it wrong.

You’ve been posting tweets and videos instead of joining the conversation.

If you want to grab attention on Twitter, make snarky and clever observations on other people’s posts.

Singer James Blunt is the king and US burger chain Wendy’s is the queen.

Changing your strategy may not result in you making millions but your brand fame will go through the roof.