By Gordon Beattie

The first action in creating an effective marketing strategy is to take a step backwards.

Instead of rushing in and writing your marketing strategy, you first need to do your homework.

Every blockbuster marketing strategy is built on the solid foundation of customer research and data.

Speaking to your customers and interrogating company and industry sector data will give you a solid base on which to build your marketing strategy.

Research and market analysis might be dull but they are the foundation stones on which to build your brand and drive sales.