By Gordon Beattie

Some claim coverage in the press, media and internet doesn’t translate into product sales.


Headlines heighten visibility, keep brands front of mind and send sales figures skywards.

If you don’t believe me, ask yourself how many times you’ve poured yourself a glass of wine after seeing someone sipping a chilled white on a TV show?

How often have you thought about going on a diet after reading about the dangers of obesity in a newspaper, magazine or news bulletin? 

If you have a box of blueberries in your fridge, the chances are you first heard about their superfood potential in the press and media.

As you’ve just proved, PR works and the more you hit the headlines, the more you’ll hit your financial goals.