By Gordon Beattie

Positioning can take a brand from zero to hero in next to no time.

Switching from nerdy to cool made Apple the success it is today.

Moving from a tonic for patients in hospital to an energy sports drink transformed the fortunes of Lucozade.

Speedy delivery instead of making pizza was the revolutionary recipe for Dominos.

Becoming the agency that demystifies marketing with Supreme Simplicity© has put Beattie Communications in the fast lane.

Positioning can be game-changing, so instead of “selling things” make sure your brand is “about things”.

If you need help with positioning, drop me an email.