Nobody notices customer newsletters but chatty staff newsletters get read from cover-to-cover.
That’s a marketing tenet I’ve always believed and it explains why we have published 530 editions of our staff newsletter but have not produced a single client newsletter over the last 32 years…until today.
Yes folks, our very first newsletter, or should I call it a storybook for clients and friends of the agency, can now be read on the Beattie website.
Bursting with news, it will take you 60 seconds to read.
Please indulge me by taking a look and tell me if we should even think about producing a spring edition.
I promise, I will not be offended if you say – forget it!