By Gordon Beattie

Grabbing attention is the first rung on the sales ladder.

Yet, so many brands waste megabucks in the hope of getting noticed.

They spend a king’s ransom on videos and a queen’s crown on photography.

Nothing beats great visual content but you don’t need a prince’s purse to create it.

Here’s a supremely simple video we conjured up to encourage Beattie people to take more exercise. It was shot on an iPhone 7 and edited on the iMovie app.

It cost pennies to produce but created a royal flush of excitement across our 16 hubs in the UK, Ireland and Canada.