Marks & Spencer is to be congratulated for deciding to set up a training academy to give 1,000 members of staff digital and data skills.
Their objective is to become the most digital-literate company in retail as they embark on a brutal store closure programme and focus on driving online sales.
However, digital upskilling on its own will not arrest declining sales at M&S.
To drive sales and profits, they also need to make in-store shopping a much more enjoyable and entertaining experience.
People still love shopping off-line and a better instore experience, friendlier staff and more attractive product lines will get more of us back to the high street.