Most corporate videos are a waste of money.
They attract only a few hundred views on YouTube, Facebook and Twitter.
To attract eyes, your videos need to be promoted.
The Beattie Showreel, for instance, would normally pull in 100 views a month.
In March it clocked up 10,000 views thanks to some innovative marketing.
Your flicks will also generate thousands of views if you follow our lead and put as much effort into promotion as you invest in video production.