By Gordon Beattie

Elizabeth Taylor was famous for acting, marriages and diamonds.

She was also a shrewd investor in art.

When she died, her collection which included works by Van Gogh and Pissarro, sold at auction for £14m.

The star painting was a magnificent self-portrait of Degas.

He once said – art is not what you see but what you make others see.

It’s the same with brand marketing – it’s not what we see, it’s what we make others see!