By Gordon Beattie

Is your website welcoming visitors or driving them away?

There are three main reasons visitors leave a website:

  1. The content is not relevant to them.
  2. They don’t know what to do next.
  3. They don’t find it trustworthy.

Make it relevant by answering questions and solving problems.

Tell them what to do next by offering a single course of action.

Enhance trust by making your sales pitch less aggressive.