By Gordon Beattie

Is social media having a negative impact on our way of life?

Lots of people think so.

They see kids playing on their mobile phones instead of kicking a ball down the street.

They see teens taking endless pics of themselves and posting them on Instagram.

They see adults who can’t eat a meal without first posting a photo on Facebook.

Truth is, social media is changing society but if you’re not marketing your brand on social media – you’re missing out big time.

It’s not where you should be spending your entire marketing budget but it’s an important platform for every integrated marketing campaign.