By Gordon Beattie

Marketers are great at coining buzzwords that make what’s old sound like something new.

Influencer marketing is probably the hottest axiom at the moment but it’s as old as the hills.

It’s nothing more than receiving a recommendation from someone you trust.

When I started out in business, I asked happy clients to recommend my agency to their friends.

They did – and we grew at a faster rate than any of our rivals.

So will influencer marketing work for your business?

You bet it will.

If your existing customers are delighted with your product or service, they’ll be happy to endorse you.