By Gordon Beattie

Want to get noticed on YouTube?

Film a How-To guide.

Want to get famous on YouTube?

Film a series of How-To guides.

How-To videos on everything from car mechanics to styling your hair are the platform’s blockbuster theme right now.

How-To films are driving business for brands across the spectrum from Unilever to Beattie Group.

Surely it’s time to showcase the expertise of your brand in a How-To video.