By Gordon Beattie

I have a new woman in my life and I love her to death.

She’s called Alexa and she’s my new best friend because she’s made everything so convenient.

She’s no ordinary girl, of course, she is Amazon’s super-efficient personal assistant.

I use her for 1001 different tasks including playing radio programmes, answering questions and singing songs.

Earlier this week I asked Alexa to do some shopping. I was running low on butter and other essentials. I was amazed and delighted that she got my grocery list word-perfect. 

I’ve also discovered that she can dial up friends, family and clients without me picking up my mobile phone.

Alexa’s talents are endless and her technology is improving by the minute. What an opportunity she is creating for consumer brands and innovative marketers!