By Gordon Beattie

Email continues to be a powerful sales tool.

If you’re keen to boost open rates, here’s a simple trick that will have a dramatic impact…

Segment your audience so that recipients receive messages that are more relevant to them.

Instead of sending the same email to everyone – be more subtle.

Personalise subject lines, make the body text more meaningful and frame special offers so they are much more pertinent to the individual.

It’s not rocket science but it will rocket sales.