The best marketers do their homework.
Like cops investigating a murder, they are relentless at pursuing clues.
They look for basic human truths that reveal a brand’s genetic makeup.
They know that the more they delve, the more they probe, the more they will discover.
They know from experience, the more they interrogate a brand, the more secrets it will divulge.
The best marketers leave no stone unturned in their quest to find the true essence of a brand.