By Gordon Beattie

Some of us are fixated by likes on social media.

We get a buzz when we get lots of likes for our latest post, picture or video but we sigh with frustration if we don’t get appreciation.

Truth is, likes are not that significant.

Relationships are what matter. 

Valuable social media connections can transform our lives and our businesses.

Relationships build brands, boost sales and drive success.

Don’t focus on likes which are meaningless, instead forge relationships which are meaningful.