If you’re a budding entrepreneur or SME, you’ll be used to hearing about the importance of social media as a platform for your business. Nowadays, being present on social is not only vital for free exposure, but it’s also an excellent way to build up B2B and B2C connections. Having an online business profile is all well and good, but are you using the platform to its full potential? We all work to busy schedules, but now more than ever it’s essential to be at the top of your social game if you want to stand out in the marketplace and push your brand in front of a larger audience.

Social giants such as Facebook, Twitter and LinkedIn are constantly introducing new tools and features to their sites and using them correctly could be the key to growing your brand. From Facebook’s live streaming video feature to Twitter’s interactive polls – it’s so vital to dedicate some time from your busy day towards being a little more creative online.

The key is to post regularly and to incite a conversation with your followers and other businesses. On Twitter, this can be done by asking questions, replying to Tweets on other accounts, re-Tweeting posts or by creating Twitter polls. Polls are often overlooked by social media users, but this asset provides a simple, highly effective way to interact with your audience and find out their views on any subject while encouraging optimal post engagement. On LinkedIn, commenting on posts, engaging with the community, joining relevant groups and sharing useful information is more likely to get you recognised than using the platform solely to shout about your business.

For SMEs and entrepreneurs who are just starting out, the camera is your new best friend. Google ranks video content highly, therefore native video posts will be pushed to the top of users’ social feeds, rapidly increasing your exposure. Sharing video updates and footage from events, Q&A sessions, staff meet and greets or educational video clips from staff experts are all great ways to get started. This is an invaluable way to open up and let existing or potential clients be introduced to your business. It’s essential for SMEs to build client trust and the best way to do this is by humanising your social media content by putting a face to a name.

If you’d like to shake up your social media strategy in order to get the best results for your business, get in touch with the team at Only Marketing today.