HARNESSING THE POWER OF DATA
Without data you’re just a person with an opinion.
That was the view of management consultant W. Edwards Deming who died in 1993.
Back then data wasn’t what it is today. Today data is much more powerful.
We use big data to make marketing campaigns truly effective.
We use big data to boost sales and cut costs.
We use big data to take the guesswork out of marketing.
DATA TODAY MEANS BIG DATA
The more data we have the more knowledge we can extract.
More data has been produced in the last two years than over the course of human history.
Here’s a table to give you an idea about the amount of data that analysts can now interrogate.
- 8 Bits = 1 Byte
- 1000 Bytes = 1 Kilobyte
- 1000 Kilobytes = 1 Megabyte
- 1000 Megabytes = 1 Gigabyte
- 1000 Gigabytes = 1 Terabyte
- 1000 Terabytes = 1 Petabyte
- 1000 Petabytes = 1 Exabyte
- 1000 Exabytes = 1 Zettabyte
- 1000 Zettabytes = 1 Yottabyte
- 1000 Yottabytes = 1 Brontobyte
- 1000 Brontobytes = 1 Geopbyte
GAIN A COMMERCIAL EDGE FROM DATA
We mine large volumes of data and turn it into commercially-exploitable marketing insights.
The quality of our conclusions are determined by the volume of data at our disposal, the number of sources feeding in data and the speed at which data is received and analysed.
We can obviously crunch your data to produce valuable conclusions.
But we enhance the quality of our findings by inputting data from a myriad of external sources so that our insights become increasing powerful and effective.
ARE YOU EXPLOITING YOUR DATA?
Numerous industries are now using data to give them a competitive advantage – retailers, logistics, healthcare and financial services companies to name but a few.
Understanding data allows corporations to understand customers better and, as a result, personalise product offerings.
Data analysis can involve simple processes such as sentiment analysis of social media sites to geolocating shoppers, working out who they are, what they like and the offer you should make to them as they walk past your store.
Most companies ignore the data they already have because they don’t know what to do with it and they don’t know how to analyse it. Whatever your requirement for data, Only can help you exploit it.