Building Brands That Endure  

At Only, we understand brand design and brand development. We know how to create, build and revitalise brands. We know how to keep them fresh, young and vibrant. That’s why we are the leading brand agency!

A brand is much more than a logo.

A brand is the values a company lives up to – the promises it makes to customers, clients, suppliers, investors and employees.

We are experts in brand design and will help you create a brand that is not simply an eye-pleasing logo but an identity that truly reflects your values and ethos.

Anyone can design a logo - you can download them for free off the internet. It takes a team that understands brand design to produce an authentic identity that truly reflects how a corporate brand is perceived and enhances the value of the business.

Before even looking at your logo, we go back to basics. We start by understanding your company, what it stands for and where it’s going.

We will work with you to develop your brand promise setting out what you want to achieve as a business.

Then there is the personality of your brand – what are you really like? What’s it like to do business with you or be employed by you?

What tone of voice do you use when communicating? It should be consistent across all audiences, internal and external, and across every location wherever it is in the world.

What makes your brand unique? Your brand differentiator is so important – it’s what enables you to outperform your competitors.

Next we work on your manifesto – the statement that combines your positioning, differentiator and values and brings your brand to life.

Only when we know the essence of your corporate brand are we ready to start work on your logo and strap line.

The logo has to be pleasing to the eye, relevant and appealing to all your audiences. Our brand design experts will work with you to choose a palette of colours, typefaces and symbols that project the values, promises and principles that lie behind your brand.

Finally, we will help you produce the brand guidelines - templates which should be applied across all media – digital and traditional. 

The marketing cemetery is bursting at the seams with brands that never quite took off. The headstones extend as far as the eye can see and they span every sector.

Don’t join them! Speak to our brand design experts today or visit our specialist website Only Branding to find out more.