When do you get your best ideas?

When you’re relaxed…soaking in your bath, pounding a punch bag or downing a pint in the pub.

Conversely, great ideas emerge and performance improves when you’re under pressure.

Ideas flow like lava from a volcano when you’ve a deadline to meet.

You’re never lost for words when faced with a hostile audience.

Your tennis improves when you’re serving for match point. 

Desperation and relaxation fuel creativity!