Does your brand have a purpose other than to make money?
If it doesn’t, it’s time to find a purpose or a cause to support.
Unilever are masters at marketing meaningful brands.
Ben & Jerry’s, Dove and Persil are three of their purposeful brands.
They stand up for the environment, self-esteem and outdoor play for kids.
All three brands are growing at a faster rate than their rivals.
It’s a fact that brands with a purpose grow faster than brands with no purpose!